Popstar-turned-beauty mogul Rihanna has now been alleged a billionaire.

Co-ordinate to Forbes, she is now worth $1.7 billion, making her the world's wealthiest female musician.

Much of her fortune comes from her makeup and skincare brand, Fenty Dazzler, of which she owns l percentage. The other half is held by LVMH, a French luxury goods conglomerate that owns high-stop brands such as Christian Dior, Givenchy and Celine.

Fenty Beauty launched initially with merely makeup in 2017. By the end of its first full calendar year of operation, it had generated $550 million in revenue, making information technology more successful than other celebrity-fronted brands such equally Kim Kardashian's KKW Dazzler, Kylie Jenner's Kylie Cosmetics and Jessica Alba's Honest Co.

What's the Hush-hush to Fenty Beauty's Success?

In that location is no incertitude that Rihanna's international fame served equally a huge springboard when the brand beginning launched. With over 100 million followers on Instagram alone, she has an incredible reach compared to others simply starting out with a new business.

"Rihanna's success with Fenty is pure genius from both a branding and PR perspective," PR skilful Brenda Gabriel tells Newsweek.

Rihanna attends Savage x Fenty show
Rihanna attends Barbarous X Fenty Show Vol. 2 presented past Amazon Prime number Video at the Los Angeles Convention Heart Getty Images/Kevin Mazur

"Her team successfully leveraged Rihanna'southward star ability and brand loyalty to launch one of the most successful beauty lines in the world."

Despite her status equally a world-renowned musician, the brand hasn't had to rely on its celebrity face to accomplish success.

Built on inclusivity, the flagship production became its Pro Filt'r foundation, launching in 40 shades—the most of any mainstream beauty make at the time. This has since been extended to l.

"The lack of representation in the beauty industry is astonishing... They cater for all skin tones. This is something that other beauty brands simply didn't do," marketing consultant Karina Scott adds.

"Inclusivity and diversity should be the principal drivers for whatever brand no matter the industry. In 2021, a person should be able to shop without questioning if the brands cater to their skin tone.

"Makeup should cater to everyone regardless of your skin tone or gender."

As a Black woman, Rihanna had previously been honest about her own struggles finding makeup that matched her skin tone. This gave the brand authenticity, Gabriel says.

"The fact that Rihanna was a Black icon acknowledging the struggle for Black women in detail made them love her and her disruptive persona even more.

Rihanna at the NAACP Image Awards
Rihanna accepts the President'southward Award onstage during the 51st NAACP Image Awards Aaron J. Thornton/Getty Images

"Blackness women wanted to back up a Black brand that was made 'by them, for them,' while people beyond the lath were happy to support a brand that had a finger on the pulse when it came to inclusivity."

Scott agrees, adding: "Fenty Beauty spoke to all of u.s. in the earth that were treated similar afterthoughts within the beauty manufacture... Now, if your brand isn't going to be inclusive so you'll go excluded."

Gabriel likewise believes Rihanna got the timing right, launching one yr after Beyoncé's visual album Lemonade, which she says: "did a lot for the trend towards unapologetic individuality for Black women, rather than trying to measure up to a Eurocentric standard of dazzler. In some ways Fenty was a natural extension of that attitude."

She also credits the brand's embracing models of color and makeup beyond genders for its skyrocketing popularity.

Early backing from LVMH also afforded the make accessibility and affordability, making the products available in Sephora stores worldwide.

What Are the Tiptop-Selling Products?

Since Fenty Beauty's launch, it has connected to win acclaim for its foundation.

The Pro-Filt'r Soft Matte Longwear Foundation has been both an Allure Readers' Pick and Faddy Beauty Awards winner and remains one of Fenty's best-selling products on Sephora.

The Eaze Driblet Blurring Skin Tint and Pro Filt'r Instant Retouch Longwear Liquid Concealer are other essentials loved by shoppers, boasting 25 and 50 shades to choose from respectively.

Lip products have proved popular as well, including the Gloss Bomb Universal Lip Luminizer, Mattemoiselle Plush Matte Lipstick, Stunna Lip Paint Longwear Fluid Lip Colour, which all on Sephora's listing of Fenty summit-sellers.

When is Fenty Fragrance Coming?

Having already expanded into a skincare line, the adjacent venture for Fenty Beauty is a fragrance.

The brand teased the new launch final month, writing on Instagram: "#FENTYPARFUM: COMING SOON."

Rihanna at Fenty launch in Bergdorf Goodman
Rihanna celebrates the launch of her fashion line Fenty at Bergdorf Goodman Dimitrios Kambouris/Getty Images

In an interview with Vogue, Rihanna revealed the odour has notes of magnolia, musk, tangerine, blueberry, Bulgarian rose, and patchouli.

The gender-neutral eau de parfum will launch on Fenty Beauty's website on August 10, retailing at $120.

What'south Next for Fenty Dazzler?

Having taken makeup, skincare and before long fragrance by storm, creative PR managing director Rochelle White predicts the side by side logical step will be hair care.

"I think she will be a disruptor within the hair intendance sector equally not many celebrities have truly hit that market," she explained.

"With Fenty being such a diverse brand as it is, I recollect that she will create a range targeted at all demographics but possibly targeting item pilus types with extend and edifice on that.

"It would complete the dazzler range and be a brand that covers all areas of beauty and pilus care. She already has such an engaged audience with all her other lines and I think that past adding this, will aid strengthen the brand."